This one needs some context.

Travis Scott dropped a song that the internet couldn’t stop clowning because of a part where he made “wobbly wiggly woah” sound FX. It was the biggest meme of the moment. You can hear the audio for reference below.

But when you googled the lyrics, you realized that he wasn’t saying “wobbly wiggly” he was saying “wobble it! wiggle it!”. Which sounds a lot like the kind of commands that would come from the classic toy “Bop-It”.

Within 12 hours, we hit the closest toy store in our proximity, got our hands on a Bop-It and turned it into a Jackboys themed toy, aka the “Jack It”.

This was featured on RapTV, one of the largest viral media aggregators on social within hours of posting and was ultimately liked by Travis Scott himself. All for $39.99